The agricultural machinery market will be more mature and price competition will be more intense.Technologically advanced enterprises can create user value and obtain more profits.Farmers have low incomes and more rational purchases; the trend of agricultural machinery to high horsepower is obvious, and structural adjustment will continue; industry competition has intensified, and the market share of large manufacturers has been further diluted; with the intensification of price competition, the profits of enterprises are not optimistic; product value and corporate profits depend on high value-added and high technology.